Startup
Startup is a Shopify theme by Pixel Union ($100). Tested on 2026-09-13 with Google Lighthouse via PageSpeed Insights on its own demo store, it scores 38 for mobile speed and 69 for desktop speed, 92/92 for SEO and 93/93 for accessibility (mobile/desktop, 0–100). Those are medians across its 4 tested presets; mobile speed across every tested page ranges from 28 to 54. On its marketplace it is rated 4.4 out of 5 from 103 reviews.
Scores
| Mobile | Desktop | |
|---|---|---|
| Speed | 38 | 69 |
| SEO | 92 | 92 |
| Accessibility | 93 | 93 |
| Best practices | 94 | 94 |
Median of 4 presets · measured 21 times since 2026-09-11 · Lighthouse via PageSpeed Insights · 0–100, 90+ is good.
Why not 100 — Travel home page
Mobile
Not extracted yet for this page.
Desktop
Speed 77 · 23 points to gain
- −11.2 Cumulative Layout Shift medium effort
- −6.3 Total Blocking Time medium effort
- −5 Largest Contentful Paint medium effort
- 200 ms Reduce unused JavaScript high effort
SEO 92 · 8 points to gain
- −7.7 Links do not have descriptive text low effort
Accessibility 91 · 9 points to gain
- −3.7 Background and foreground colors do not have a sufficient contrast ratio. medium effort
- −3.7 Links do not have a discernible name medium effort
- −1.6 Heading elements are not in a sequentially-descending order medium effort
Best practices 92 · 8 points to gain
- −3.8 Browser errors were logged to the console medium effort
- −3.8 Issues were logged in the `Issues` panel in Chrome Devtools high effort
Presets and pages
| Preset / page | Speed | SEO | A11y | Speed | SEO | A11y | Tested |
|---|---|---|---|---|---|---|---|
| mobile | desktop | ||||||
| Comfort demo ↗ | 44 | 95 | 93 | 70 | 95 | 93 | 2026-09-11 |
| category ↗ | 54 | 92 | 96 | 52 | 92 | 96 | 2026-09-12 |
| home ↗ | 28 | 100 | 93 | 82 | 100 | 93 | 2026-09-11 |
| product ↗ | 49 | 92 | 90 | 75 | 92 | 90 | 2026-09-12 |
| Duvet demo ↗ | 34 | 92 | 90 | 56 | 92 | 91 | 2026-09-11 |
| category ↗ | 39 | 92 | 96 | 74 | 92 | 96 | 2026-09-12 |
| home ↗ | 31 | 92 | 84 | 41 | 92 | 88 | 2026-09-11 |
| product ↗ | 33 | 92 | 90 | 52 | 92 | 90 | 2026-09-12 |
| Travel default demo ↗ | 39 | 92 | 93 | 67 | 92 | 92 | 2026-09-11 |
| category ↗ | 37 | 92 | 96 | 58 | 92 | 96 | 2026-09-13 |
| home ↗ | – | – | – | 77 | 92 | 91 | 2026-09-11 |
| product ↗ | 40 | 92 | 90 | 66 | 92 | 90 | 2026-09-12 |
| Startup demo ↗ | 36 | 92 | 93 | 70 | 92 | 93 | 2026-09-12 |
| category ↗ | 39 | 92 | 96 | 62 | 92 | 96 | 2026-09-12 |
| product ↗ | 33 | 92 | 90 | 78 | 92 | 90 | 2026-09-12 |
Show this score on your site
A live badge: it always shows Startup's current score and links back here. Paste this where the theme is sold or documented.
<a href="https://themestested.com/theme/shopify/startup"><img src="https://themestested.com/badge/shopify/startup.svg" alt="Startup speed score on Themestested" height="20"></a>
Add ?device=d for the desktop score, or ?metric=seo / ?metric=a11y for SEO or accessibility.